OLMIS

Occupational Description

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Advertising and Promotions Managers

Employment Outlook for Advertising And Promotions Managers

Statewide Employment Analysis	2006 employment is estimated to be at about the statewide average. This occupation is expected to grow somewhat faster than the statewide average. Total job openings are projected to be at about the statewide average. Reasonable, but limited, employment opportunities exist for trained workers.

Data Sources and Limitations

Current Job Openings for Advertising And Promotions Managers

There are 3 current openings for this occupation. Openings 1 through 3 are listed below.

Job Title	Date Posted	Location	Wage Offered
Newspaper And Online Advertising Sales Director	2/4/10	Albany	Neg.
Account Manager	12/11/09	Beaverton
Media Productions Company Manager	11/16/09	Medford	$45,000/yr DOE, Neg.

State of Oregon License Information for Advertising And Promotions Managers

No statewide license is required for this occupation.

Wages for Advertising And Promotions Managers

Region	---------------- 2009 Wages ----------------
	Percentiles (hourly wages)					Avg Hourly ($/hr)	Avg Annual
	10th	25th	50th (median)	75th	90th	Avg Hourly ($/hr)	Avg Annual
Oregon Statewide	$18.12	$24.90	$43.92	$60.86	NA	$47.90	$99,650
Gilliam / Hood River / Sherman / Wheeler / Wasco	11.44	15.67	17.60	19.35	22.67	17.16	35,704
Crook / Deschutes / Jefferson	21.56	23.81	29.71	56.97	61.95	38.33	79,728

Data Sources and Limitations

Regional Employment Projections for Advertising And Promotions Managers

Region	Employment		Change	% Change	Projected Annual Openings
Region	2006	2016	Change	% Change	Growth	Replacement	Total
Oregon Statewide	684	798	114	16.7%	11	13	25
Multnomah / Washington	380	449	69	18.2%	7	8	14
Clackamas	61	65	4	6.6%	0	1	2
Marion / Polk / Yamhill	46	54	8	17.4%	1	1	2
Lane	39	44	5	12.8%	1	1	1
Jackson / Josephine	32	35	3	9.4%	0	1	1
Benton / Lincoln / Linn	31	35	4	12.9%	0	1	1
Crook / Deschutes / Jefferson	18	26	8	44.4%	1	0	1
Coos / Curry	6	6	0	0.0%	0	0	0
Gilliam / Hood River / Sherman / Wheeler / Wasco	5	6	1	20.0%	0	0	0
Clatsop / Columbia / Tillamook	5	6	1	20.0%	0	0	0
Klamath / Lake	3	5	2	66.7%	0	0	0
Douglas	3	3	0	0.0%	0	0	0
Grant / Harney / Malheur	2	2	0	0.0%	0	0	0

Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.

Data Sources and Limitations

Industries of Employment for Advertising And Promotions Managers

Industry Click links to view infoUSA employers	Ownership	2006 Employment
Total, All Industries	All	684
Total, All Industries	Private	675
Manufacturing	Private	32
Miscellaneous Manufacturing	Private	10
Wholesale Trade	Private	54
Merchant Wholesalers, Durable Goods	Private	18
Merchant Wholesalers, Nondurable Goods	Private	36
Apparel, Piece Goods, and Notions Merchant Wholesalers	Private	20
Retail Trade	Private	61
Motor Vehicle and Parts Dealers	Private	11
Clothing and Clothing Accessories Stores	Private	14
Sporting Goods, Hobby, Book, and Music Stores	Private	13
Nonstore Retailers	Private	10
Electronic Shopping and Mail-Order Houses	Private	10
Information	Private	136
Publishing Industries (except Internet)	Private	56
Newspaper, Periodical, Book, and Directory Publishers	Private	36
Software Publishers	Private	20
Motion Picture and Sound Recording Industries	Private	42
Motion Picture and Video Industries	Private	42
Broadcasting (except Internet)	Private	35
Radio and Television Broadcasting	Private	34
Finance and Insurance	Private	13
Real Estate and Rental and Leasing	Private	16
Real Estate	Private	15
Offices of Real Estate Agents and Brokers	Private	12
Professional, Scientific, and Technical Services	Private	172
Specialized Design Services	Private	12
Computer Systems Design and Related Services	Private	12
Advertising and Related Services	Private	133
Management of Companies and Enterprises	Private	60
Health Care and Social Assistance	Private	24
Social Assistance	Private	18
Individual and Family Services	Private	14
Arts, Entertainment, and Recreation	Private	42
Performing Arts, Spectator Sports, and Related Industries	Private	22
Spectator Sports	Private	11
Amusement, Gambling, and Recreation Industries	Private	12
Other Amusement and Recreation Industries	Private	12
Accommodation and Food Services	Private	14
Other Services (except Public Administration)	Private	46
Religious, Grantmaking, Civic, Professional, and Similar Organizations	Private	36
Business, Professional, Labor, Political, and Similar Organizations	Private	19

Educational Requirements for Advertising And Promotions Managers

Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a bachelor's degree and related work experience have a competitive advantage in this labor market.

Skills for Advertising And Promotions Managers

Conduct Sales Presentations
Conduct Staff Meeting
Design Advertising Layouts
Develop Advertising Strategy
Develop And Conduct Direct Mailing Programs
Develop And Conduct Internet Advertising Programs
Develop And Conduct Purchase Incentive Programs
Develop And Conduct Telemarketing Programs
Develop Budgets
Develop Delivery And Production Schedules
Develop Marketing Strategy
Develop Staffing Plan
Establish And Evaluate Employee Performance Standards
Evaluate Advertising Promotions
Evaluate Information From Employment Interviews
Interact With Radio, Television, Print, Or Internet Media
Make Presentations
Monitor Consumer And Marketing Trends
Perform Organizational Accounting Or Budgeting
Perform Strategic And Tactical Planning
Plan Meetings Or Conferences
Proofread, Edit, And Revise Written Materials
Provide Orientation To New Employees
Resolve Personnel Problems And Grievances
Sell Products Through Advertising
Supervise Employees
Use Correct Grammar, Punctuation And Spelling
Use Marketing Techniques
Use Project Management Techniques
Write Advertisement Copy
Write Project Or Bid Proposals
Write Sales And Informational Speeches

Schools and Training Providers for Advertising And Promotions Managers

The training providers listed below offer one or more of the following programs:

Oregon Institute of Technology - Klamath Falls 3201 Campus Drive Klamath Falls, OR 97601 Phone: (541) 885-1000 Programs of Training: Marketing/Marketing Management, General	Northwest Christian University 828 East 11th Avenue Eugene, OR 97401 Phone: (541) 343-1641 Programs of Training: Marketing/Marketing Management, General	University of Portland 5000 N Willamette Blvd Portland, OR 97203 Phone: (503) 943-7911 Programs of Training: Marketing/Marketing Management, General
Portland State University 724 SW Harrison Portland, OR 97201 Phone: (503) 725-4433 Programs of Training: Marketing/Marketing Management, General	Klamath Community College 7390 South Sixth Street Klamath Falls, OR 97603 Phone: (541) 882-3521 Programs of Training: Marketing/Marketing Management, General	Blue Mountain Community College 2411 NW Carden Ave Pendleton, OR 97801 Phone: (541) 276-1260 Programs of Training: Marketing/Marketing Management, General
Clackamas Community College 19600 South Molalla Ave Oregon City, OR 97045 Phone: (503) 657-6958 Programs of Training: Marketing/Marketing Management, General	Tillamook Bay Community College 4301 Third Street Tillamook, OR 97141 Phone: (503) 842-8222 Programs of Training: Marketing/Marketing Management, General	Cascade College 9101 E Burnside Street Portland, OR 97216 Phone: (503) 255-7060 Programs of Training: Marketing/Marketing Management, General
Wieden + Kennedy 12 LLC 224 NW 13th Ave Portland, OR 97209-2977 Phone: (503) 937-7773 Programs of Training: Advertising	University of Phoenix-Oregon Campus 13221 SW 68th Parkway, Suite 500 Tigard, OR 97223 Phone: (877) 867-4748 Programs of Training: Marketing/Marketing Management, General	University of Oregon 110 Johnson Hall Eugene, OR 97403 Phone: (541) 346-3014 Programs of Training: Advertising Public Relations/Image Management
Umpqua Community College 1140 College Rd. Roseburg, OR 97470 Phone: (541) 440-4600 Programs of Training: Marketing/Marketing Management, General

Career Pathway Roadmaps for Advertising And Promotions Managers

No Career Pathway links were found for this occupation.

Related Occupations

The scores listed below indicates how closely the skills for Advertising And Promotions Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.

Occupation	Skill Overlap
Public Relations Managers	33%
Marketing Managers	32%
Sales Managers	32%
Advertising Sales Agents	25%
Purchasing Managers	22%
Public Relations Specialists	21%

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