OLMIS

Occupational Description

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Advertising and Promotions Managers

Employment Outlook for Advertising and Promotions Managers

Statewide Employment Analysis	2008 employment is estimated to be at about the regional average. This occupation is expected to grow at a somewhat faster rate than the regional average. Total job openings are projected to be at about the regional average. Limited employment opportunities exist for trained workers.

Data Sources and Limitations

Current Employment Department Job Openings for Advertising and Promotions Managers

There are 4 current openings for this occupation. Openings 1 through 4 are listed below.

Job Title	Date Posted	Location	Wage Offered
Manager-Sales & Marketing	5/10/10	Tillamook	DOE, Neg.
Account Executive - Publishing Sales (Oregon)	6/30/10	Salem
Senior Advertising Sales Representative	7/28/10	Portland	DOE
AD Director Sales Account Manager (Fsa) (Qjl) Ref # Bf11109	8/26/10	Portland	DOE

Job Openings from the Web for Advertising and Promotions Managers

The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 6 current openings for this occupation. Openings 1 through 6 are listed below.

Job Title	Date Posted	Location	Employer
Assistant to Media Account Managers	8/26/10	Portland	Winning Mark
Digital Media Strategist	8/14/10	Portland	Wieden+Kennedy
TNT - Campaign Manager Portland	8/13/10	Portland	Leukemia And Lymphoma Society
Agency Managers needed!	7/27/10	Portland
Ad campaign f condo complex	7/17/10	Portland
ZYRTEC users wanted for National Ad Campaign	7/6/10	Bend

State of Oregon License Information for Advertising and Promotions Managers

No statewide license is required for this occupation.

Wages for Advertising and Promotions Managers

Region	---------------- 2010 Wages ----------------
	Percentiles (hourly wages)					Avg Hourly ($/hr)	Avg Annual
	10th	25th	50th (median)	75th	90th	Avg Hourly ($/hr)	Avg Annual
Oregon Statewide	$18.45	$26.20	$40.93	$53.79	NA	$45.72	$95,112
Lane	18.16	24.08	30.48	35.07	40.53	29.79	61,957
Jackson / Josephine	13.44	14.68	19.70	25.15	33.15	20.90	43,466
Crook / Deschutes / Jefferson	20.38	24.12	30.16	57.42	62.75	37.98	79,000
Klamath / Lake	17.59	20.92	24.03	26.58	31.39	23.93	49,789
Clackamas	32.09	46.61	50.44	54.56	57.33	48.81	101,531

Data Sources and Limitations

Regional Employment Projections for Advertising and Promotions Managers

Region	Employment		Change	% Change	Projected Annual Openings
Region	2008	2018	Change	% Change	Growth	Replacement	Total
Oregon Statewide	667	754	87	13.0%	9	17	25
Multnomah / Washington	348	399	51	14.7%	5	9	14
Clackamas	70	80	10	14.3%	1	2	3
Lane	37	39	2	5.4%	0	1	1
Marion / Polk / Yamhill	32	35	3	9.4%	0	1	1
Jackson / Josephine	30	32	2	6.7%	0	1	1
Benton / Lincoln / Linn	27	27	0	0.0%	0	1	1
Crook / Deschutes / Jefferson	17	19	2	11.8%	0	0	1
Gilliam / Hood River / Sherman / Wheeler / Wasco	9	7	-2	-22.2%	0	0	0
Klamath / Lake	5	7	2	40.0%	0	0	0
Clatsop / Columbia / Tillamook	5	6	1	20.0%	0	0	0
Coos / Curry	3	3	0	0.0%	0	0	0
Baker / Union / Wallowa	1	1	0	0.0%	0	0	0
Douglas	1	1	0	0.0%	0	0	0

Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.

Data Sources and Limitations

Industries of Employment for Advertising and Promotions Managers

Industry Click links to view infoUSA employers	Ownership	2008 Employment
Total, All Industries	All	667
Total, All Industries	Private	655
Manufacturing	Private	28
Wholesale Trade	Private	44
Merchant Wholesalers, Durable Goods	Private	14
Electrical and Electronic Goods Merchant Wholesalers	Private	10
Merchant Wholesalers, Nondurable Goods	Private	30
Apparel, Piece Goods, and Notions Merchant Wholesalers	Private	15
Retail Trade	Private	52
Motor Vehicle and Parts Dealers	Private	15
Furniture and Home Furnishings Stores	Private	12
Clothing and Clothing Accessories Stores	Private	10
Information	Private	113
Publishing Industries (except Internet)	Private	45
Newspaper, Periodical, Book, and Directory Publishers	Private	25
Software Publishers	Private	20
Motion Picture and Sound Recording Industries	Private	32
Motion Picture and Video Industries	Private	32
Broadcasting (except Internet)	Private	30
Radio and Television Broadcasting	Private	30
Professional, Scientific, and Technical Services	Private	215
Specialized Design Services	Private	38
Computer Systems Design and Related Services	Private	10
Management, Scientific, and Technical Consulting Services	Private	10
Advertising and Related Services	Private	154
Management of Companies and Enterprises	Private	74
Health Care and Social Assistance	Private	17
Social Assistance	Private	13
Individual and Family Services	Private	12
Arts, Entertainment, and Recreation	Private	39
Performing Arts, Spectator Sports, and Related Industries	Private	22
Spectator Sports	Private	10
Amusement, Gambling, and Recreation Industries	Private	12
Other Amusement and Recreation Industries	Private	12
Accommodation and Food Services	Private	15
Other Services (except Public Administration)	Private	35
Religious, Grantmaking, Civic, Professional, and Similar Organizations	Private	33
Business, Professional, Labor, Political, and Similar Organizations	Private	20

Educational Requirements for Advertising and Promotions Managers

Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a bachelor's degree and related work experience have a competitive advantage in this labor market.

Skills for Advertising and Promotions Managers

Conduct Sales Presentations
Conduct Staff Meeting
Design Advertising Layouts
Develop Advertising Strategy
Develop And Conduct Direct Mailing Programs
Develop And Conduct Internet Advertising Programs
Develop And Conduct Purchase Incentive Programs
Develop And Conduct Telemarketing Programs
Develop Budgets
Develop Delivery And Production Schedules
Develop Marketing Strategy
Develop Staffing Plan
Establish And Evaluate Employee Performance Standards
Evaluate Advertising Promotions
Evaluate Information From Employment Interviews
Interact With Radio, Television, Print, Or Internet Media
Make Presentations
Monitor Consumer And Marketing Trends
Perform Organizational Accounting Or Budgeting
Perform Strategic And Tactical Planning
Plan Meetings Or Conferences
Proofread, Edit, And Revise Written Materials
Provide Orientation To New Employees
Resolve Personnel Problems And Grievances
Sell Products Through Advertising
Supervise Employees
Use Correct Grammar, Punctuation And Spelling
Use Marketing Techniques
Use Project Management Techniques
Write Advertisement Copy
Write Project Or Bid Proposals
Write Sales And Informational Speeches

Schools and Training Providers for Advertising and Promotions Managers

The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

Linfield College-Adult Degree Program 900 SE Baker McMinnville, OR 97128 Phone: (503) 883-2447 Programs of Training: Marketing/Marketing Management, General	Northwest Christian University 828 East 11th Avenue Eugene, OR 97401 Phone: (541) 343-1641 Programs of Training: Marketing/Marketing Management, General	University of Portland 5000 N Willamette Blvd Portland, OR 97203 Phone: (503) 943-7911 Programs of Training: Marketing/Marketing Management, General
Portland State University 724 SW Harrison Portland, OR 97201 Phone: (503) 725-4433 Programs of Training: Marketing/Marketing Management, General	Wieden + Kennedy 12 LLC 224 NW 13th Ave Portland, OR 97209-2953 Phone: (503) 937-7892 Programs of Training: Advertising	Blue Mountain Community College 2411 NW Carden Ave Pendleton, OR 97801 Phone: (541) 276-1260 Programs of Training: Marketing/Marketing Management, General
Clackamas Community College 19600 South Molalla Ave Oregon City, OR 97045 Phone: (503) 657-6958 Programs of Training: Marketing/Marketing Management, General	Klamath Community College 7390 South Sixth Street Klamath Falls, OR 97603 Phone: (541) 882-3521 Programs of Training: Marketing/Marketing Management, General	Portland Community College 12000 SW 49th Avenue Portland, OR 97219 Phone: (503) 244-6111 Programs of Training: Marketing/Marketing Management, General
Cascade College 9101 E Burnside Street Portland, OR 97216 Phone: (503) 255-7060 Programs of Training: Marketing/Marketing Management, General	Oregon Institute of Technology - Klamath 3201 Campus Drive Klamath Falls, OR 97601 Phone: (541) 885-1000 Programs of Training: Marketing/Marketing Management, General	University of Oregon 110 Johnson Hall Eugene, OR 97403 Phone: (541) 346-3014 Programs of Training: Marketing/Marketing Management, General Advertising Public Relations/Image Management
Umpqua Community College 1140 College Rd. Roseburg, OR 97470 Phone: (541) 440-4600 Programs of Training: Marketing/Marketing Management, General	University of Phoenix-Oregon Campus 13221 SW 68th Parkway, Suite 500 Tigard, OR 97223 Phone: (877) 867-4748 Programs of Training: Marketing/Marketing Management, General	Columbia Gorge Community College 400 E Scenic Dr The Dalles, OR 97058 Phone: (541) 506-6011 Programs of Training: Marketing/Marketing Management, General

Career Pathway Roadmaps for Advertising and Promotions Managers

These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Related Occupations

The scores listed below indicates how closely the skills for Advertising and Promotions Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.

Occupation	Skill Overlap
Public Relations Managers	33%
Marketing Managers	32%
Sales Managers	32%

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