OLMIS

Occupational Description

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Marketing Managers

Employment Outlook for Marketing Managers

Statewide Employment Analysis	2006 employment is estimated to be larger than the statewide average This occupation is expected to grow somewhat faster than the statewide average. Total job openings are projected to be somewhat higher than the statewide average. Reasonable employment opportunities exist for trained workers.

Data Sources and Limitations

Current Job Openings for Marketing Managers

There are 25 current openings for this occupation. Openings 1 through 25 are listed below.

Job Title	Date Posted	Location	Wage Offered
Senior Demand Planner	2/9/10	Beaverton
Category Manager	2/5/10	Portland
Marketing Manager (Fsa) (Ez)	2/1/10	Portland	DOE
Brand Manager (Fsa) (Ez)	1/29/10	Portland	DOE
App Store Prod. Marketing Eng.	1/29/10	Hillsboro
Product Requirements Manager - Timberline	1/27/10	Beaverton
Product Presentation Manager	1/23/10	Portland
Category Strategic Planning Manager, Sportswear	1/23/10	Beaverton
Talent Acquisition Center Of Excellence Manager	1/23/10	Beaverton
Business Development Manager / 50236043	1/22/10	Wilsonville
Marketing Programs Manager / 50232961	1/19/10	Wilsonville
Graphics And Marcom Events Specialist	1/13/10	Wilsonville
Crm ("Client Relationship Management") Database & Research Specialist	1/11/10	Portland	DOE
Manager, Market Development	1/8/10	Eugene	DOE
Marketing / Advertising Specialist	12/29/09	Eugene Area	$20.00/hr to $24.00/hr DOE
Marketing Manager	12/17/09	Beaverton
Marketing Director	12/14/09	Eugene	DOE
Director Of Strategic Marketing - Sage Timberline And Sage Master Builder Software	12/9/09	Beaverton
Product Marketing Manager- Construction And Real Estate Software	12/9/09	Beaverton
Director Of Marketing	12/7/09	Corvallis	$45,000/yr to $50,000/yr DOE, Neg.
Vice President Of Marketing And Sales	11/21/09	Hillsboro	DOE
App Store Prod. Marketing Eng.	11/20/09	Hillsboro
Market Development Product Line Manager #2284	11/16/09	Hillsboro	DOE
Director Of Marketing Segment	11/5/09	Milwaukie	DOE
Marketing Segment Manager	11/4/09	Milwaukie	DOE

State of Oregon License Information for Marketing Managers

No statewide license is required for this occupation.

Wages for Marketing Managers

Region	---------------- 2009 Wages ----------------
	Percentiles (hourly wages)					Avg Hourly ($/hr)	Avg Annual
	10th	25th	50th (median)	75th	90th	Avg Hourly ($/hr)	Avg Annual
Oregon Statewide	$23.80	$31.99	$45.77	$62.67	NA	$50.11	$104,241
Multnomah / Washington	26.63	35.83	49.73	65.79	NA	53.97	112,258
Marion / Polk / Yamhill	25.18	30.15	38.81	58.60	79.48	46.61	96,956
Benton / Lincoln / Linn	22.18	32.70	44.31	51.84	64.33	43.76	91,019
Lane	16.41	20.26	28.25	36.26	58.72	32.59	67,795
Douglas	32.33	36.07	41.60	49.86	63.30	42.92	89,274
Jackson / Josephine	19.58	27.17	34.97	44.55	61.97	38.31	79,695
Gilliam / Hood River / Sherman / Wheeler / Wasco	11.92	19.00	29.03	35.73	46.38	28.91	60,145
Crook / Deschutes / Jefferson	22.38	29.80	41.78	56.12	63.84	42.37	88,125
Clackamas	19.55	32.59	46.19	62.93	NA	49.84	103,669

Data Sources and Limitations

Regional Employment Projections for Marketing Managers

Region	Employment		Change	% Change	Projected Annual Openings
Region	2006	2016	Change	% Change	Growth	Replacement	Total
Oregon Statewide	3,016	3,666	650	21.6%	65	62	127
Multnomah / Washington	1,916	2,287	371	19.4%	37	39	76
Clackamas	302	371	69	22.8%	7	6	13
Lane	195	234	39	20.0%	4	4	8
Marion / Polk / Yamhill	166	208	42	25.3%	4	4	8
Jackson / Josephine	163	197	34	20.9%	3	3	7
Crook / Deschutes / Jefferson	110	159	49	44.5%	5	3	7
Benton / Lincoln / Linn	72	83	11	15.3%	1	1	3
Gilliam / Hood River / Sherman / Wheeler / Wasco	20	30	10	50.0%	1	1	2
Coos / Curry	18	23	5	27.8%	1	0	1
Douglas	16	22	6	37.5%	1	0	1
Klamath / Lake	16	21	5	31.2%	1	0	1
Morrow / Umatilla	16	24	8	50.0%	1	0	1
Clatsop / Columbia / Tillamook	12	20	8	66.7%	1	0	1
Baker / Union / Wallowa	8	9	1	12.5%	0	0	0
Grant / Harney / Malheur	5	4	-1	-20.0%	0	0	0

Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.

Data Sources and Limitations

Industries of Employment for Marketing Managers

Industry Click links to view infoUSA employers	Ownership	2006 Employment
Total, All Industries	All	3,016
Total, All Industries	Private	2,940
Construction	Private	59
Construction of Buildings	Private	58
Residential Building Construction	Private	30
Nonresidential Building Construction	Private	28
Manufacturing	Private	687
Machinery Manufacturing	Private	85
Industrial Machinery Manufacturing	Private	48
Computer and Electronic Product Manufacturing	Private	416
Computer and Peripheral Equipment Manufacturing	Private	30
Communications Equipment Manufacturing	Private	24
Semiconductor and Other Electronic Component Manufacturing	Private	272
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing	Private	81
Miscellaneous Manufacturing	Private	31
Wholesale Trade	Private	507
Merchant Wholesalers, Durable Goods	Private	160
Professional and Commercial Equipment and Supplies Merchant Wholesalers	Private	24
Electrical and Electronic Goods Merchant Wholesalers	Private	95
Merchant Wholesalers, Nondurable Goods	Private	298
Apparel, Piece Goods, and Notions Merchant Wholesalers	Private	254
Wholesale Electronic Markets and Agents and Brokers	Private	49
Retail Trade	Private	47
Transportation and Warehousing	Private	30
Information	Private	347
Publishing Industries (except Internet)	Private	230
Newspaper, Periodical, Book, and Directory Publishers	Private	29
Software Publishers	Private	201
Telecommunications	Private	24
Internet Service Providers, Web Search Portals, and Data Processing Services	Private	57
Data Processing, Hosting, and Related Services	Private	57
Finance and Insurance	Private	248
Credit Intermediation and Related Activities	Private	109
Depository Credit Intermediation	Private	51
Nondepository Credit Intermediation	Private	48
Insurance Carriers and Related Activities	Private	95
Insurance Carriers	Private	74
Real Estate and Rental and Leasing	Private	57
Real Estate	Private	42
Professional, Scientific, and Technical Services	Private	364
Legal Services	Private	24
Architectural, Engineering, and Related Services	Private	76
Computer Systems Design and Related Services	Private	103
Advertising and Related Services	Private	77
Other Professional, Scientific, and Technical Services	Private	24
Management of Companies and Enterprises	Private	263
Administrative and Support and Waste Management and Remediation Services	Private	103
Administrative and Support Services	Private	101
Employment Services	Private	41
Business Support Services	Private	29
Health Care and Social Assistance	Private	62
Arts, Entertainment, and Recreation	Private	55
Performing Arts, Spectator Sports, and Related Industries	Private	36
Other Services (except Public Administration)	Private	60
Religious, Grantmaking, Civic, Professional, and Similar Organizations	Private	41
Business, Professional, Labor, Political, and Similar Organizations	Private	28
Total, All Industries	Local	49

Educational Requirements for Marketing Managers

Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a bachelor's degree and related work experience have a competitive advantage in this labor market.

Skills for Marketing Managers

Apply Mathematical Principles To Accounting, Bookkeeping Or Budgeting
Apply Mathematics To Statistical Modeling
Conduct Customer Surveys
Conduct Market Research
Conduct Staff Meeting
Develop Budgets
Develop Marketing Strategy
Develop Pricing Strategy
Develop Staffing Plan
Evaluate Advertising Promotions
Evaluate Information From Employment Interviews
Interact With Radio, Television, Print, Or Internet Media
Monitor Consumer And Marketing Trends
Obtain Information From Clients, Customers, Patients Or Others
Perform Organizational Accounting Or Budgeting
Perform Strategic And Tactical Planning
Provide Customer Service
Recognize Interrelationships Among Social Statistics And Indicators
Supervise Employees
Use Marketing Techniques
Use Project Management Techniques

Schools and Training Providers for Marketing Managers

The training providers listed below offer one or more of the following programs:

Oregon Institute of Technology - Klamath Falls 3201 Campus Drive Klamath Falls, OR 97601 Phone: (541) 885-1000 Programs of Training: Marketing/Marketing Management, General	Northwest Christian University 828 East 11th Avenue Eugene, OR 97401 Phone: (541) 343-1641 Programs of Training: Marketing/Marketing Management, General	University of Portland 5000 N Willamette Blvd Portland, OR 97203 Phone: (503) 943-7911 Programs of Training: Marketing/Marketing Management, General
Portland State University 724 SW Harrison Portland, OR 97201 Phone: (503) 725-4433 Programs of Training: Marketing/Marketing Management, General	Klamath Community College 7390 South Sixth Street Klamath Falls, OR 97603 Phone: (541) 882-3521 Programs of Training: Marketing/Marketing Management, General	Blue Mountain Community College 2411 NW Carden Ave Pendleton, OR 97801 Phone: (541) 276-1260 Programs of Training: Marketing/Marketing Management, General
Clackamas Community College 19600 South Molalla Ave Oregon City, OR 97045 Phone: (503) 657-6958 Programs of Training: Marketing/Marketing Management, General	Tillamook Bay Community College 4301 Third Street Tillamook, OR 97141 Phone: (503) 842-8222 Programs of Training: Marketing/Marketing Management, General	Oregon State University 104 Kerr Administration Bldg. Corvallis, OR 97331 Phone: (541) 737-0123 Programs of Training: Apparel and Textile Marketing Management Consumer Merchandising/Retailing Management
Cascade College 9101 E Burnside Street Portland, OR 97216 Phone: (503) 255-7060 Programs of Training: Marketing/Marketing Management, General	University of Phoenix-Oregon Campus 13221 SW 68th Parkway, Suite 500 Tigard, OR 97223 Phone: (877) 867-4748 Programs of Training: Marketing/Marketing Management, General	Umpqua Community College 1140 College Rd. Roseburg, OR 97470 Phone: (541) 440-4600 Programs of Training: Marketing/Marketing Management, General

Career Pathway Roadmaps for Marketing Managers

These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Related Occupations

The scores listed below indicates how closely the skills for Marketing Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.

Occupation	Skill Overlap
Advertising And Promotions Managers	32%
Sales Managers	27%
Advertising Sales Agents	26%
Public Relations Managers	24%
Supervisors And Managers Of Non-Retail Sales Workers	22%
Postmasters And Mail Superintendents	21%
Supervisors And Managers Of Retail Sales Workers	20%

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