OLMIS

Occupational Description

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Employment Outlook for Public Relations Managers

Statewide Employment Analysis	2006 employment is estimated to be at about the statewide average. This occupation is expected to grow somewhat faster than the statewide average. Total job openings are projected to be at about the statewide average. Reasonable employment opportunities exist for trained workers.

Data Sources and Limitations

Current Job Openings for Public Relations Managers There are 6 current openings for this occupation. Openings 1 through 6 are listed below.

Job Title	Date Posted	Location	Wage Offered
Community Relations Manager	2/1/10	Bend	DOE
Asian Casino Host/Hostess	2/1/10	Grand Ronde	$16.72/hr to $20.30/hr DOE
Community Manager	1/30/10	Hillsboro
Marketing / Outreach Coordinator	1/27/10	Roseburg	$40,000/yr to $50,000/yr DOE
Executive Director-Providence Newberg Health Foundation	1/1/10	Newberg	DOE
Annual Giving Coordinator	12/16/09	Ashland	$43,000/yr

State of Oregon License Information for Public Relations Managers No statewide license is required for this occupation.

Wages for Public Relations Managers

Region	---------------- 2009 Wages ----------------
	Percentiles (hourly wages)					Avg Hourly ($/hr)	Avg Annual
	10th	25th	50th (median)	75th	90th
Oregon Statewide	$19.28	$24.66	$36.74	$53.17	$72.32	$41.69	$86,710
Multnomah / Washington	20.70	26.64	41.19	59.98	76.27	45.33	94,287
Marion / Polk / Yamhill	19.58	24.02	33.52	46.21	60.18	36.79	76,539
Benton / Lincoln / Linn	19.22	23.46	35.42	43.18	60.24	35.94	74,771
Lane	17.63	22.14	33.79	41.66	51.28	33.16	68,981
Crook / Deschutes / Jefferson	16.75	18.63	22.97	29.97	34.63	24.17	50,276
Clackamas	29.41	36.49	44.94	57.42	72.50	47.93	99,700

Data Sources and Limitations

Regional Employment Projections for Public Relations Managers

Region	Employment		Change	% Change	Projected Annual Openings
	2006	2016			Growth	Replacement	Total
Oregon Statewide	1,061	1,242	181	17.1%	18	20	38
Multnomah / Washington	688	811	123	17.9%	12	13	25
Lane	67	80	13	19.4%	1	1	3
Marion / Polk / Yamhill	60	70	10	16.7%	1	1	2
Clackamas	50	65	15	30.0%	2	1	3
Jackson / Josephine	45	58	13	28.9%	1	1	2
Crook / Deschutes / Jefferson	32	43	11	34.4%	1	1	2
Benton / Lincoln / Linn	32	37	5	15.6%	1	1	1
Douglas	10	9	-1	-10.0%	0	0	0
Baker / Union / Wallowa	8	8	0	0.0%	0	0	0
Clatsop / Columbia / Tillamook	8	10	2	25.0%	0	0	0
Gilliam / Hood River / Sherman / Wheeler / Wasco	7	9	2	28.6%	0	0	0
Klamath / Lake	4	7	3	75.0%	0	0	0
Morrow / Umatilla	4	8	4	100.0%	0	0	1
Grant / Harney / Malheur	4	4	0	0.0%	0	0	0
Coos / Curry	4	4	0	0.0%	0	0	0

Data Sources and Limitations

Industries of Employment for Public Relations Managers

Industry Click links to view infoUSA employers	Ownership	2006 Employment
Total, All Industries	All	1,061
Total, All Industries	Private	951
Manufacturing	Private	21
Computer and Electronic Product Manufacturing	Private	20
Wholesale Trade	Private	21
Merchant Wholesalers, Nondurable Goods	Private	17
Apparel, Piece Goods, and Notions Merchant Wholesalers	Private	17
Information	Private	23
Finance and Insurance	Private	15
Insurance Carriers and Related Activities	Private	10
Professional, Scientific, and Technical Services	Private	80
Management, Scientific, and Technical Consulting Services	Private	20
Advertising and Related Services	Private	54
Management of Companies and Enterprises	Private	73
Administrative and Support and Waste Management and Remediation Services	Private	21
Administrative and Support Services	Private	20
Employment Services	Private	10
Educational Services	Private	98
Elementary and Secondary Schools	Private	28
Colleges, Universities, and Professional Schools	Private	61
Health Care and Social Assistance	Private	231
Ambulatory Health Care Services	Private	21
Outpatient Care Centers	Private	10
Hospitals	Private	45
Nursing and Residential Care Facilities	Private	24
Social Assistance	Private	141
Individual and Family Services	Private	79
Community Food and Housing, and Emergency and Other Relief Services	Private	52
Arts, Entertainment, and Recreation	Private	44
Performing Arts, Spectator Sports, and Related Industries	Private	27
Performing Arts Companies	Private	11
Museums, Historical Sites, and Similar Institutions	Private	16
Other Services (except Public Administration)	Private	303
Religious, Grantmaking, Civic, Professional, and Similar Organizations	Private	300
Religious Organizations	Private	13
Grantmaking and Giving Services	Private	156
Social Advocacy Organizations	Private	71
Civic and Social Organizations	Private	16
Business, Professional, Labor, Political, and Similar Organizations	Private	44
Total, All Industries	State	14
Educational Services	State	14
Colleges, Universities, and Professional Schools	State	14
Total, All Industries	Local	90
Transportation and Warehousing	Local	24
Transit and Ground Passenger Transportation	Local	10
Urban Transit Systems	Local	10
Educational Services	Local	27
Public Administration	Local	29
Executive, Legislative, and Other General Government Support	Local	24

Educational Requirements for Public Relations Managers Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a bachelor's degree and related work experience have a competitive advantage in this labor market.

Skills for Public Relations Managers

• Analyze And Manage Daily Operations
• Apply Mathematical Principles To Accounting, Bookkeeping Or Budgeting
• Apply Mathematical Principles To Social Statistics
• Apply Public Relations Techniques
• Conduct And Coordinate Fund Raising Activities
• Conduct Public Relations Events Or Programs
• Conduct Staff Meeting
• Develop And Conduct Direct Mailing Programs
• Develop Budgets
• Develop Staffing Plan
• Evaluate Advertising Promotions
• Hire And Dismiss Employees
• Interact With Radio, Television, Print, Or Internet Media
• Make Presentations
• Manage Contracts
• Perform Organizational Accounting Or Budgeting
• Perform Strategic And Tactical Planning
• Plan Meetings Or Conferences
• Proofread, Edit, And Revise Written Materials
• Resolve Personnel Problems And Grievances
• Schedule Or Coordinate Meeting Facilities
• Supervise Employees
• Use Negotiation Techniques As Management Tool
• Write Headlines
• Write Sales And Informational Speeches

Schools and Training Providers for Public Relations Managers The training providers listed below offer one or more of the following programs:

• Public Relations/Image Management

University of Oregon 110 Johnson Hall Eugene, OR 97403 Phone: (541) 346-3014 Programs of Training: Public Relations/Image Management

Career Pathway Roadmaps for Public Relations Managers No Career Pathway links were found for this occupation.

Related Occupations The scores listed below indicates how closely the skills for Public Relations Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.

Occupation	Skill Overlap
Advertising And Promotions Managers	33%
Sales Managers	28%
Postmasters And Mail Superintendents	25%
Marketing Managers	24%
Gaming Managers	21%
Lodging Managers	20%