OLMIS

Occupational Description

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Employment Outlook for Public Relations Managers

Statewide Employment Analysis	2008 employment is estimated to be at about the regional average. This occupation is expected to grow at a somewhat faster rate than the regional average. Total job openings are projected to be at about the regional average. Reasonable employment opportunities exist for trained workers.

Data Sources and Limitations

Current Employment Department Job Openings for Public Relations Managers There are 5 current openings for this occupation. Openings 1 through 5 are listed below.

Job Title	Date Posted	Location	Wage Offered
Director Annual Giving 00013952	6/8/10	Springfield	$29.06/hr to $43.59/hr
Development Officer # Hr-024	6/28/10	Portland	DOE
Director of Event Services	8/25/10	Portland	$62,400/yr to $93,600/yr
Development Specialist	9/2/10	Coos Bay	$513.20/wk
0006172 - Assistant Director Sports Information	8/31/10	Corvallis	DOE

Job Openings from the Web for Public Relations Managers The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 33 current openings for this occupation. Openings 1 through 26 are listed below.

Job Title	Date Posted	Location	Employer
DEVELOPMENT DIRECTOR/CONSULTANT	8/30/10	Portland	AMERICA SCORES
Director of Development Communications	8/29/10	Eugene	University of Oregon
Marketing/Community Relations Manager	8/28/10	Coquille	Coquille Valley Hospital
Director of Development Communications	8/27/10		University of Oregon
Environment Oregon Director	8/27/10	Portland	Environment America
Director, Development Communications	8/27/10	Eugene	University of Oregon
Executive Director	8/25/10	La Grande	Oregon Rural Action
Management & Executive Jobs	8/25/10
MAJOR GIFTS DEVELOPER	8/24/10	Portland	Oregon Food Bank
Executive Director	8/23/10	La Grande	Oregon Rural Action
Executive Director	8/23/10	La Grande	Oregon Rural Action
Government & Public Sector Jobs	8/23/10
Associate Director of Philanthropy - 12203	8/21/10	Portland	Nature Conservancy, The
Major Gifts Officer	8/20/10		Lane Community College Foundation
Legislative Director	8/18/10	Portland	Oregon Student Association
Event and Development Director	8/18/10	Portland	Oregon Student Association
Legislative Director	8/17/10	Portland	Oregon Student Association
Communications Director (Eugene, OR)	8/14/10	West	Planned Parenthood Federation of America
Director Of Development	8/14/10	Ashland	Oregon Shakespeare Festival
Executive Director	8/13/10	Portland	Oregon Wine Board
Stewardship Manager	8/13/10	Portland	Mercy
Director Of Development	8/12/10	Portland	Junior Achievement
Director Of Development	8/12/10		Oregon Shakespeare Festival
Community Manager - Portland Energy Conservation Inc. (PECI)	8/10/10	Portland	Portland Energy Conservation Inc.
Public Relations Manager	8/9/10	Salem	Travel Salem

More Jobs

State of Oregon License Information for Public Relations Managers No statewide license is required for this occupation.

Wages for Public Relations Managers

Region	---------------- 2010 Wages ----------------
	Percentiles (hourly wages)					Avg Hourly ($/hr)	Avg Annual
	10th	25th	50th (median)	75th	90th
Oregon Statewide	$20.59	$27.12	$38.97	$55.32	$75.84	$43.99	$91,505
Multnomah / Washington	23.07	32.63	45.44	65.65	81.05	50.49	105,012
Marion / Polk / Yamhill	22.65	27.68	33.57	41.70	57.67	36.49	75,909
Benton / Lincoln / Linn	20.49	24.26	32.80	40.15	59.23	34.22	71,167
Lane	14.55	21.33	33.32	41.27	51.00	32.16	66,895
Jackson / Josephine	18.83	22.01	28.67	37.81	43.46	31.26	65,029
Crook / Deschutes / Jefferson	13.95	18.35	25.09	31.52	35.28	24.86	51,711
Clackamas	25.54	34.58	43.11	54.91	68.34	45.53	94,697

Data Sources and Limitations

Regional Employment Projections for Public Relations Managers

Region	Employment		Change	% Change	Projected Annual Openings
	2008	2018			Growth	Replacement	Total
Oregon Statewide	1,143	1,281	138	12.1%	14	28	42
Multnomah / Washington	716	807	91	12.7%	9	18	27
Lane	120	133	13	10.8%	1	3	4
Marion / Polk / Yamhill	85	96	11	12.9%	1	2	3
Clackamas	52	58	6	11.5%	1	1	2
Crook / Deschutes / Jefferson	50	63	13	26.0%	1	1	3
Jackson / Josephine	49	55	6	12.2%	1	1	2
Benton / Lincoln / Linn	33	35	2	6.1%	0	1	1
Gilliam / Hood River / Sherman / Wheeler / Wasco	12	12	0	0.0%	0	0	0
Morrow / Umatilla	9	9	0	0.0%	0	0	0
Douglas	7	7	0	0.0%	0	0	0
Baker / Union / Wallowa	7	7	0	0.0%	0	0	0
Grant / Harney / Malheur	5	5	0	0.0%	0	0	0
Klamath / Lake	4	5	1	25.0%	0	0	0
Clatsop / Columbia / Tillamook	4	4	0	0.0%	0	0	0
Coos / Curry	3	3	0	0.0%	0	0	0

Data Sources and Limitations

Industries of Employment for Public Relations Managers

Industry Click links to view infoUSA employers	Ownership	2008 Employment
Total, All Industries	All	1,143
Total, All Industries	Private	970
Manufacturing	Private	14
Computer and Electronic Product Manufacturing	Private	11
Wholesale Trade	Private	30
Merchant Wholesalers, Nondurable Goods	Private	15
Apparel, Piece Goods, and Notions Merchant Wholesalers	Private	12
Wholesale Electronic Markets and Agents and Brokers	Private	12
Information	Private	17
Finance and Insurance	Private	26
Credit Intermediation and Related Activities	Private	16
Depository Credit Intermediation	Private	16
Insurance Carriers and Related Activities	Private	10
Professional, Scientific, and Technical Services	Private	83
Management, Scientific, and Technical Consulting Services	Private	28
Advertising and Related Services	Private	49
Management of Companies and Enterprises	Private	83
Educational Services	Private	146
Elementary and Secondary Schools	Private	31
Colleges, Universities, and Professional Schools	Private	95
Other Schools and Instruction	Private	11
Health Care and Social Assistance	Private	212
Ambulatory Health Care Services	Private	25
Outpatient Care Centers	Private	12
Hospitals	Private	43
General Medical and Surgical Hospitals	Private	42
Nursing and Residential Care Facilities	Private	16
Social Assistance	Private	128
Individual and Family Services	Private	79
Community Food and Housing, and Emergency and Other Relief Services	Private	38
Arts, Entertainment, and Recreation	Private	50
Performing Arts, Spectator Sports, and Related Industries	Private	33
Performing Arts Companies	Private	17
Museums, Historical Sites, and Similar Institutions	Private	16
Other Services (except Public Administration)	Private	286
Religious, Grantmaking, Civic, Professional, and Similar Organizations	Private	286
Religious Organizations	Private	13
Grantmaking and Giving Services	Private	136
Social Advocacy Organizations	Private	77
Civic and Social Organizations	Private	19
Business, Professional, Labor, Political, and Similar Organizations	Private	41
Total, All Industries	State	64
Educational Services	State	64
Colleges, Universities, and Professional Schools	State	64
Total, All Industries	Local	100
Transportation and Warehousing	Local	23
Educational Services	Local	31
Public Administration	Local	35
Executive, Legislative, and Other General Government Support	Local	29

Educational Requirements for Public Relations Managers Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a bachelor's degree and related work experience have a competitive advantage in this labor market.

Skills for Public Relations Managers

• Analyze And Manage Daily Operations
• Apply Mathematical Principles To Accounting, Bookkeeping Or Budgeting
• Apply Mathematical Principles To Social Statistics
• Apply Public Relations Techniques
• Conduct And Coordinate Fund Raising Activities
• Conduct Public Relations Events Or Programs
• Conduct Staff Meeting
• Develop And Conduct Direct Mailing Programs
• Develop Budgets
• Develop Staffing Plan
• Evaluate Advertising Promotions
• Hire And Dismiss Employees
• Interact With Radio, Television, Print, Or Internet Media
• Make Presentations
• Manage Contracts
• Perform Organizational Accounting Or Budgeting
• Perform Strategic And Tactical Planning
• Plan Meetings Or Conferences
• Proofread, Edit, And Revise Written Materials
• Resolve Personnel Problems And Grievances
• Schedule Or Coordinate Meeting Facilities
• Supervise Employees
• Use Negotiation Techniques As Management Tool
• Write Headlines
• Write Sales And Informational Speeches

Schools and Training Providers for Public Relations Managers The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

• Public Relations/Image Management

University of Oregon 110 Johnson Hall Eugene, OR 97403 Phone: (541) 346-3014 Programs of Training: Public Relations/Image Management

Career Pathway Roadmaps for Public Relations Managers These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Central Oregon Community College

Business Administration

Related Occupations The scores listed below indicates how closely the skills for Public Relations Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.

Occupation	Skill Overlap
Advertising And Promotions Managers	33%