Oregon Labor Market Information System
Occupational Information Center
Occupational Report for Marketing Managers (11-2021) in the Jackson / Josephine region
Occupational Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

The following related career videos are available from America's Career InfoNet:
Marketing Managers
Employment Outlook for Marketing Managers
Statewide Employment Analysis Employment in this occupation in 2012 was somewhat larger than the statewide average for all occupations. The total number of job openings is projected to be somewhat higher than the statewide average number of job openings for all occupations through 2022. This occupation is expected to grow at a somewhat faster rate than the statewide average growth rate for all occupations through 2022.

Reasonable employment opportunities exist for trained workers.

Regional Employment Analysis Employment in this occupation in 2012 was somewhat larger than the regional average for all occupations. The total number of job openings is projected to be somewhat higher than the regional average number of job openings for all occupations through 2022. This occupation is expected to grow at a somewhat slower rate than the regional average growth rate for all occupations through 2022.
Data Sources and Limitations
Current Employment Department Job Openings for Marketing Managers
Job Openings from the Web for Marketing Managers The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 3 current openings for this occupation in the Jackson / Josephine region. Openings 1 through 3 are listed below.

Job Title Date Posted Location Employer
Assistant Account Manager 9/1/14 Medford
Assistant Account Manager 8/27/14 Medford
Assistant Account Manager 7/23/14 Medford LITHIA AUTO STORES
State of Oregon License Information for Marketing Managers No statewide license is required for this occupation.
Wages for Marketing Managers
Region ---------------- 2014 Wages ----------------
Percentiles (hourly wages) Avg
Hourly
($/hr)
Avg
Annual
10th 25th 50th
(median)
75th 90th
Oregon Statewide $21.97 $31.42 $43.74 $62.88 $73.81 $47.58 $98,959
Jackson / Josephine 16.15 21.22 32.50 48.05 70.30 37.42 77,837
Data Sources and Limitations
Regional Employment Projections for Marketing Managers
Region Employment Change % Change Projected Annual Openings
2012 2022 Growth Replacement Total
Oregon Statewide 3,096 3,703 607 19.6% 61 66 127
Jackson / Josephine 127 140 13 10.2% 1 3 4

These estimates do not include self-employment. Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.
Data Sources and Limitations
Industries of Employment for Marketing Managers
Industry
Click links to view Infogroup employers
Ownership 2012
Employment
Total All Industries All 127
Total All Industries Private 125
Manufacturing Private 19
Wholesale Trade Private 14
Retail Trade Private 23
Finance and Insurance Private 11
Health Care and Social Assistance Private 13
Nursing and Residential Care Facilities Private 10
Arts, Entertainment, and Recreation Private 14
Educational Requirements for Marketing Managers The typical entry level education for this occupation is a Bachelor's degree. Five years or more of related related work experience is commonly considered necessary for this occupation.
Skills for Marketing Managers
  • Apply Mathematical Principles To Accounting, Bookkeeping Or Budgeting
  • Apply Mathematics To Statistical Modeling
  • Communicate With Media Representatives
  • Conduct Customer Surveys
  • Conduct Market Research
  • Conduct Staff Meeting
  • Develop Advertising Or Marketing Content For Social Media
  • Develop Budgets
  • Develop Marketing Strategy
  • Develop Pricing Strategy
  • Develop Public Relations Content For Social Media
  • Develop Staffing Plan
  • Evaluate Advertising Promotions
  • Evaluate Information From Employment Interviews
  • Manage Social Media Communications
  • Monitor Consumer And Marketing Trends
  • Obtain Information From Clients, Customers, Patients Or Others
  • Perform Organizational Accounting Or Budgeting
  • Perform Strategic And Tactical Planning
  • Provide Customer Service
  • Recognize Interrelationships Among Social Statistics And Indicators
  • Supervise Employees
  • Use Marketing Techniques
  • Use Project Management Techniques
Schools and Training Providers for Marketing Managers The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

Oregon Institute of Technology
3201 Campus Drive
Klamath Falls, OR 97601-8801
Phone: (541) 885-1000
Programs of Training:
Concordia University-Portland
2811 NE Holman Street
Portland, OR 97211-6099
Phone: (503) 288-9371
Programs of Training:
Tillamook Bay Community College
4301 Third St.
Tillamook, OR 97141
Phone: (503) 842-8222
Programs of Training:
George Fox University
414 N Meridian St
Newberg, OR 97132
Phone: (503) 538-8383
Programs of Training:
Portland State University
724 SW Harrison
Portland, OR 97201
Phone: (503) 725-4433
Programs of Training:
Oregon State University
0
Corvallis, OR 97331
Phone: (541) 737-0123
Programs of Training:
Northwest Christian University
828 East 11th Avenue
Eugene, OR 97401-3745
Phone: (541) 343-1641
Programs of Training:
Clackamas Community College
19600 Molalla Ave
Oregon City, OR 97045-8980
Phone: (503) 657-6958 x2313
Programs of Training:
Klamath Community College
7390 South Sixth Street
Klamath Falls, OR 97603-7121
Phone: (541) 882-3521
Programs of Training:
Linfield College-Adult Degree Program
900 SE Baker Street
McMinnville, OR 97128-6894
Phone: (503) 883-2447
Programs of Training:
Umpqua Community College
1140 College Rd.
Roseburg, OR 97470-226
Phone: (541) 440-4600
Programs of Training:
Portland Community College
12000 SW 49th Avenue
Portland, OR 97219-7132
Phone: (503) 244-6111
Programs of Training:
University of Portland
5000 N Willamette Blvd
Portland, OR 97203-5798
Phone: (503) 943-7911
Programs of Training:
Career Pathway Roadmaps for Marketing Managers These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Chemeketa Community College
Clackamas Community College
Clatsop Community College
Columbia Gorge Community College
Rogue Community College
Southwestern Oregon Community College
Tillamook Bay Community College
Umpqua Community College
Related Occupations The scores listed below indicates how closely the skills for Marketing Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.
Occupation Skill Overlap
Advertising And Promotions Managers 37%