Oregon Labor Market Information System
Occupational Information Center
Occupational Report for Market Research Analysts (19-3021) , Oregon Statewide
Occupational Description

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

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Market Research Analysts
Employment Outlook for Market Research Analysts
Statewide Employment Analysis 2006 employment is estimated to be at about the statewide average. This occupation is expected to grow at about the statewide average. Total job openings are projected to be at about the statewide average.

Reasonable employment opportunities exist for trained workers.

Data Sources and Limitations
Current Job Openings for Market Research Analysts There are 17 current openings for this occupation. Openings 1 through 17 are listed below.
Job Title Date Posted Location Wage Offered
Web Analyst 3 2/8/10 Grants Pass DOE
Web Analyst 2 2/8/10 Grants Pass DOE
Web Analyst 1 2/8/10 Grants Pass DOE
(Irc39382) Content Analysis Business And Product Manager 2/8/10 Beaverton DOE
Senior Research Assistant / Research Associate 2/6/10 Portland
Research Associate 2/5/10 Hermiston
Costing Analyst 2/5/10 Beaverton
Associate Developer, Core Performance Footwear 2/5/10 Portland
Research Associate 2/4/10 Portland
Senior Market Research Manager 2/3/10 Beaverton
Ecommerce Assistant 2/2/10 Hillsboro DOE
Associate Tme - Dvt / 50212755 1/19/10 Wilsonville
Research Assistant I ¿ Temporary 12/31/09 Portland
Director, Market Research 12/23/09 Beaverton
Strategic Planning Analyst, Corporate Strategy Development 12/22/09 Beaverton
Sales Operations Analyst #09-0080 12/4/09 Hillsboro DOE
Senior Research Associate 11/17/09 Portland
State of Oregon License Information for Market Research Analysts No statewide license is required for this occupation.
Wages for Market Research Analysts
Region ---------------- 2009 Wages ----------------
Percentiles (hourly wages) Avg
Hourly
($/hr)
Avg
Annual
10th 25th 50th
(median)
75th 90th
Oregon Statewide $16.12 $20.69 $31.45 $42.99 $60.67 $34.59 $71,954
Multnomah / Washington 16.22 20.94 33.24 45.32 64.70 35.92 74,715
Marion / Polk / Yamhill 15.51 22.36 27.98 36.26 40.38 29.09 60,512
Lane 11.62 14.43 19.57 27.17 39.71 24.43 50,822
Jackson / Josephine 17.48 20.62 24.84 38.14 50.64 29.82 62,033
Crook / Deschutes / Jefferson 19.19 21.04 23.58 27.61 30.53 24.00 49,915
Clackamas 17.67 21.69 29.31 38.20 47.93 30.76 63,969
Data Sources and Limitations
Regional Employment Projections for Market Research Analysts
Region Employment Change % Change Projected Annual Openings
2006 2016 Growth Replacement Total
Oregon Statewide 1,524 1,700 176 11.5% 18 42 59
Multnomah / Washington 1,131 1,254 123 10.9% 12 31 43
Clackamas 148 166 18 12.2% 2 4 6
Lane 87 108 21 24.1% 2 3 5
Marion / Polk / Yamhill 68 81 13 19.1% 1 2 3
Jackson / Josephine 37 40 3 8.1% 0 1 1
Crook / Deschutes / Jefferson 28 42 14 50.0% 1 1 2
Benton / Lincoln / Linn 27 28 1 3.7% 0 1 1
Clatsop / Columbia / Tillamook 7 7 0 0.0% 0 0 0
Klamath / Lake 5 7 2 40.0% 0 0 0
Morrow / Umatilla 5 6 1 20.0% 0 0 0
Coos / Curry 5 6 1 20.0% 0 0 0
Gilliam / Hood River / Sherman / Wheeler / Wasco 4 7 3 75.0% 0 0 0
Baker / Union / Wallowa 2 2 0 0.0% 0 0 0
Grant / Harney / Malheur 2 3 1 50.0% 0 0 0
Douglas 1 3 2 200.0% 0 0 0

Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.
Data Sources and Limitations
Industries of Employment for Market Research Analysts
Industry
Click links to view infoUSA employers
Ownership 2006
Employment
Total, All Industries All 1,524
Total, All Industries Private 1,454
Manufacturing Private 542
Computer and Electronic Product Manufacturing Private 499
Computer and Peripheral Equipment Manufacturing Private 72
Semiconductor and Other Electronic Component Manufacturing Private 393
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing Private 24
Wholesale Trade Private 235
Merchant Wholesalers, Durable Goods Private 100
Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers Private 12
Professional and Commercial Equipment and Supplies Merchant Wholesalers Private 26
Electrical and Electronic Goods Merchant Wholesalers Private 53
Merchant Wholesalers, Nondurable Goods Private 135
Apparel, Piece Goods, and Notions Merchant Wholesalers Private 125
Retail Trade Private 16
Information Private 86
Publishing Industries (except Internet) Private 60
Software Publishers Private 56
Telecommunications Private 12
Finance and Insurance Private 117
Credit Intermediation and Related Activities Private 64
Depository Credit Intermediation Private 20
Nondepository Credit Intermediation Private 18
Activities Related to Credit Intermediation Private 26
Insurance Carriers and Related Activities Private 48
Insurance Carriers Private 39
Professional, Scientific, and Technical Services Private 244
Computer Systems Design and Related Services Private 18
Management, Scientific, and Technical Consulting Services Private 90
Scientific Research and Development Services Private 23
Advertising and Related Services Private 30
Other Professional, Scientific, and Technical Services Private 75
Management of Companies and Enterprises Private 105
Administrative and Support and Waste Management and Remediation Services Private 37
Administrative and Support Services Private 37
Health Care and Social Assistance Private 21
Ambulatory Health Care Services Private 12
Other Services (except Public Administration) Private 13
Religious, Grantmaking, Civic, Professional, and Similar Organizations Private 13
Total, All Industries Local 51
Transportation and Warehousing Local 16
Public Administration Local 15
Executive, Legislative, and Other General Government Support Local 12
Educational Requirements for Market Research Analysts Workers must have a bachelor's degree to gain the necessary skills for this occupation. However, those with a master's degree have a competitive advantage in this labor market.
Skills for Market Research Analysts
  • Analyze And Evaluate Economic Data
  • Analyze And Evaluate Social Data
  • Analyze And Evaluate Trends In International Markets
  • Apply Confidentiality Procedures
  • Apply Cultural And Religious Awareness
  • Apply Current Social Research
  • Apply Economic Principles And Trends
  • Apply Economic Utility Theory
  • Apply Geographic Knowledge
  • Apply Labor Market Information
  • Apply Mathematical Principles To Identify, Analyze And Solve Problems
  • Apply Mathematical Principles To Social Statistics
  • Apply Mathematics To Statistical Modeling
  • Apply Research Methodology To Social Sciences
  • Apply Statistical Methods
  • Compile Mathematical And Statistical Data
  • Conduct Customer Surveys
  • Conduct Field Research
  • Conduct Investigations And Research
  • Conduct Market Research
  • Conduct Statistical Surveys
  • Design Tables Depicting Data
  • Develop And Conduct Telemarketing Programs
  • Develop Marketing Strategy
  • Interpret Maps, Charts And Tables For Applied Analysis And Research
  • Interview Customers
  • Maintain Social Trend Awareness
  • Make Presentations
  • Monitor Consumer And Marketing Trends
  • Obtain Information From Clients, Customers, Patients Or Others
  • Prepare Diagrams And Charts To Support Conclusions From Mathematical And Statistical Models
  • Prepare Mathematical Simulation Models
  • Present Technical Papers And Research Results
  • Provide Expert Testimony On Results Of Investigation
  • Recognize Interrelationships Among Social Statistics And Indicators
  • Use Algebra
  • Use Data Collection Procedures For Social And Personal Information
  • Use Interviewing Techniques
  • Use Marketing Techniques
  • Use Principles Of Group Dynamics
  • Write Technical Papers From Original Research
Schools and Training Providers for Market Research Analysts The training providers listed below offer one or more of the following programs:

Southern Oregon University
1250 Siskiyou Blvd
Ashland, OR 97520
Phone: (541) 552-7672
Programs of Training:
Linfield College
900 SE Baker
McMinnville, OR 97128
Phone: (503) 883-2200
Programs of Training:
Western Oregon University
345 N Monmouth Ave
Monmouth, OR 97361
Phone: (503) 838-8000
Programs of Training:
George Fox University
414 N Meridian St
Newberg, OR 97132
Phone: (503) 538-8383
Programs of Training:
Portland State University
724 SW Harrison
Portland, OR 97201
Phone: (503) 725-4433
Programs of Training:
Pacific University
2043 College Way
Forest Grove, OR 97116
Phone: (503) 352-3174
Programs of Training:
Oregon State University
104 Kerr Administration Bldg.
Corvallis, OR 97331
Phone: (541) 737-0123
Programs of Training:
Lewis & Clark College
0615 S W Palatine Hill Rd
Portland, OR 97219
Phone: (503) 768-7000
Programs of Training:
University of Oregon
110 Johnson Hall
Eugene, OR 97403
Phone: (541) 346-3014
Programs of Training:
Willamette University
900 State St
Salem, OR 97301
Phone: (503) 370-6300
Programs of Training:
Reed College
3203 SE Woodstock Blvd
Portland, OR 97202
Phone: (503) 771-1112
Programs of Training:
Career Pathway Roadmaps for Market Research Analysts These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Rogue Community College
Related Occupations The scores listed below indicates how closely the skills for Market Research Analysts matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.
Occupation Skill Overlap
Economists 62%
Survey Researchers 62%
Social Scientists And Related Workers, All Other 39%
Urban And Regional Planners 38%
Geographers 36%
Anthropologists And Archeologists 35%
Statisticians 30%
Actuaries 28%
Psychologists, All Other 28%
Historians 21%