Morrow County Travel Spending Rises to About $16 Million in 2017

by Dallas Fridley

December 4, 2018

Dean Runyan Associates (www.deanrunyan.com) recently released Oregon Travel Impacts, a study detailing the significance of the travel industry in Oregon and its 36 counties. According to the study, direct travel spending in Oregon reached $11.8 billion in 2017.

Travel spending was concentrated in Oregon’s urban areas, although urban Oregon was less dependent on travel generated employment. Travel spending in urban Oregon counties, including Clackamas, Lane, Marion, Multnomah, and Washington, generated about 2 percent of its 2016 total employment. In all other Oregon counties, travel generated employment represented a much higher 8 percent of total employment. In Morrow County travel spending generated just 2.3 percent of its 2016 employment total.
Direct travel spending in Morrow County totaled $15.8 million in 2017 – an increase of $0.9 million or 5.9 percent compared with 2016’s $14.9 million. Overnight visitors represented the biggest slice of travel spending, shelling out $11.5 million in 2017. Visitor spending split fairly evenly between accommodations, at $4.1 million and food services, at $4.0 million. Together, accommodation and food services captured more than half (56%) of Morrow County’s 2017 destination spending. Arts, entertainment and recreation captured $2 million in visitor spending (14%), while food stores and retail sales generated $1.5 million each.
Accommodation and food services dominated Morrow County’s travel employment trends, producing 130 jobs in 2017, about 68 percent of the 190 generated by travel spending across all industries. Travel spending generated 40 jobs in arts, entertainment, and recreation and retail (includes gasoline) produced 20. According to the report, travel spending generated about 2.3 percent of Morrow County’s total employment in 2016.
Overnight travelers spent about $96 in Morrow County per person, averaging $43 per day over a 2.2 night length of stay. Traveling parties averaged 2.7 persons, spending $115 per day or $251 for the trip. Hotel, motel, and short-term vacation rental (STVR) stays generated much higher visitor expenditures than other types of overnight accommodation. Hotel, motel, and STVR guests spent $148 per Morrow County trip while staying 1.7 nights. Party size in the hotel, motel, and STVR group averaged 2.5 persons, generating $218 per day or $363 per trip. According to the report, $75,444 in 2017 visitor spending supported one job in Morrow County.


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