Morrow County Travel Spending Rises to Nearly $15 Million in 2016

by Dallas Fridley

September 22, 2017

Dean Runyan Associates (www.deanrunyan.com) recently released Oregon Travel Impacts, a study detailing the significance of the travel industry in Oregon and its 36 counties. According to the study, direct travel spending in Oregon reached $11.3 billion in 2016.

Direct travel spending in Morrow County totaled $14.9 million in 2016 – a slight increase compared with 2015’s $14.7 million. Overnight visitors represented the biggest slice of travel spending, shelling out $10.8 million in 2016. Visitor spending split evenly between accommodations, at $3.8 million, and food services, also $3.8 million. Together, accommodation and food services captured over half (56%) of Morrow County’s 2016 destination spending. Arts, entertainment, and recreation captured $2 million in visitor spending (15%), while food stores and retail sales generated $1.5 million each.

Accommodation and food services dominated Morrow County’s travel employment trends, producing 120 jobs in 2016, about 67 percent of the 180 generated by travel spending across all industries. Travel spending generated 30 jobs in arts, entertainment, and recreation. Retail (includes gasoline) produced 20. According to the report, travel spending generated about 2.3 percent of Morrow County’s total employment in 2015.

Overnight travelers spent about $92 in Morrow County per person, averaging $41 per day over a 2.2 night length of stay. Traveling parties averaged 2.7 persons, spending $109 per day or $240 for the trip. Hotel and motel stays generated much higher visitor expenditures than other types of overnight accommodation. Hotel and motel guests spent $142 per Morrow County trip while staying 1.7 nights. Party size in the hotel/motel group averaged 2.5 persons, generating $210 per day or $349 per trip. According to the report, $78,330 in 2016 visitor spending supported one job in Morrow County.


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