Social Networks

November 22, 2016

If networking is the most effective way to get a job, then social networks might be the most effective way of networking. Face-to-face communication is still very important, so don't neglect traditional interaction. But studies show that job searchers who use social networks are hired more quickly than those who don't. Employers use social networks to look for potential candidates, and there are even social networks meant just for professional use.

It used to be that social networks were considered job searchers' worst enemies. There are countless tales of people losing jobs or not being hired because of inappropriate photos or comments on their profile or blog. Now, the opposite is true. Most employers seek out a job applicant's online presence to learn more about their professional experience.

Your Profiles

There are a few rules to how you present yourself online. It is important to keep your social networking profile pages clean. Think about what your employer would want to see. You don't need to be in a suit and tie in every photo, but if all your photos show you out late partying, you may be passed over for an interview. It may be necessary to delete photos or other content, or even cancel your account and start over.

While there are hundreds of social networking websites, the most popular and effective are:

  • LinkedIn
  • Facebook
  • Twitter
  • Forums
  • Blogs
Source: Excerpted from Oregon Career Information System, ©2016-2017, University of Oregon, All Rights Reserved

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