Travel Spending in Gilliam and Sherman Counties Rises to $9.4 Million in 2016

by Dallas Fridley

September 22, 2017

Dean Runyan Associates ( recently released Oregon Travel Impacts, a study detailing the significance of the travel industry in Oregon and its 36 counties. According to the study, direct travel spending in Oregon reached $11.3 billion in 2016.

Direct travel spending in Gilliam and Sherman counties totaled $9.4 million in 2016 – a slight increase compared with 2015’s $9.2 million. Overnight visitors represented the biggest slice of travel spending, shelling out $6.8 million in 2016. Visitor spending split fairly evenly between food service, at $2.4 million, and accommodations at $2.3 million. Together, accommodation and food services captured over half (52%) of the region’s 2016 destination spending. Arts, entertainment, and recreation captured $1.3 million in visitor spending (15%), while food stores generated $1.2 million and retail raked in $1 million.

Accommodation and food services dominated the region’s 2016 travel employment trends, producing 70 out of 100 jobs generated by travel spending across all industries. Travel spending generated 20 jobs in arts, entertainment, and recreation. Retail (includes gasoline) produced 20. According to the report, travel spending generated about 3.9 percent of the region’s total employment in 2015.

Overnight travelers spent about $105 in Gilliam and Sherman counties per person, averaging $45 per day over a 2.3 night length of stay. Traveling parties averaged 2.9 persons, spending $128 per day or $291 for the trip. Hotel and motel stays generated much higher visitor expenditures than other types of overnight accommodation. Hotel and motel guests spent $143 per trip to Gilliam and Sherman counties while staying 1.7 nights. Party size in the hotel/motel group averaged 2.5 persons, generating $211 per day or $351 per trip. According to the report, $87,540 in 2016 visitor spending supported one job in Gilliam and Sherman counties.

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