Umatilla County Travel Spending Falls to $146.3 Million in 2016

by Dallas Fridley

September 14, 2017

Dean Runyan Associates ( recently released Oregon Travel Impacts, a study detailing the significance of the travel industry in Oregon and its 36 counties. According to the study, direct travel spending in Oregon reached $11.3 billion in 2016.

Direct travel spending in Umatilla County totaled $146.3 million in 2016 – a slight loss compared with 2015’s $149.9 million. Overnight visitors represented the biggest slice of travel spending, shelling out $95.9 million in 2016. Food services led all commodities purchased, capturing $38.5 million, followed by accommodations at $31.5 million. Together, accommodation and food services captured just over half (51%) of Umatilla County’s 2016 destination spending. Arts, entertainment and recreation captured $24.2 million in visitor spending (17.7%), followed by retail sales, at $16.3 million (11.9%) and food stores at $13.4 million (9.8%).

Accommodation and food services dominated Umatilla County’s travel generated employment trends, producing 1,500 jobs in 2016, about 62 percent of the 2,420 generated by travel spending across all industries. Travel spending in arts, entertainment and recreation generated 660 jobs, followed by retail trade with 180. According to the report, travel spending generated about 6.2 percent of Umatilla County’s total employment in 2015.

Overnight travelers spent about $125 in Umatilla County per person, averaging $58 per day over a 2.1 night length of stay. Traveling parties averaged 2.6 persons, spending $152 per day or $322 for the trip. Hotel and motel stays generated much higher visitor expenditures than other types of overnight accommodation. Hotel and motel guests spent $163 per Umatilla County trip while staying 1.7 nights. Party size in the hotel/motel group averaged 2.5 persons, generating $241 per day or $401 per trip. According to the report, $57,910 in 2016 visitor spending supported one job in Umatilla County.

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